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8 Mistakes That Cripple Your Business Continuity Plan

The only way to continue your operations in case of setbacks is to enforce a well-thought-out business continuity plan. However, you’ll need to avoid several mistakes when developing your strategy.

Your operations may seem efficient and failproof, but the reality is that obstacles can happen at any time. Whether you’ve lost a major client or can’t achieve good team dynamics, it’s essential to keep going.

That’s where your business continuity plan (BCP) comes into play.

Your BCP outlines how your company will continue its operations during unplanned service disruptions. It’s more detailed than disaster recovery plans and features contingencies for processes, human resources, assets, and partners. It can also include checklists for equipment and supplies, data backups, and information on emergency responders.

The contents may vary, but a BCP can help you overcome various issues and re-establish productivity to meet critical needs. However, the only way to reap the benefits of your BCP is to avoid making mistakes in the development stage.

This article will outline the eight biggest mistakes you need to avoid when creating your business continuity plan.

THE EIGHT MISTAKES

MISTAKE #1 – DISREGARDING YOUR EMPLOYEES

Organizations who want to get back on track after an unexpected incident should focus on the needs of their employees when devising a BCP. Otherwise, they may be running serious safety risks.

So, plan for every situation that can affect your employees during disruptions. The list includes emergency communication protocols, evacuation routes, and many other key details. In doing so, you’ll ensure your team has all they need to weather the storm.

Moreover, discuss the plan with your staff and elicit their input in critical safety matters. You can also tell them you’ll be there for support if a crisis takes place. This gives them peace of mind, knowing their leader cares about them.

MISTAKE #2 – NOT CONSIDERING SMALL DETAILS

After creating a general BCP, many enterprises fail to think about specific details that ensure they can execute their plan. This is a huge mistake, as it can result in loss of data.

The minor points you should incorporate into your BCP include logistical considerations, such as technology and medical aid support.

For example, informing your medical providers about the plan is crucial because it enables them to make their arrangements on time. You should also tell your key personnel who to contact if they need medical assistance during accidents. Another great idea is to determine how your team can access data securely if they can’t make it to their office.

Taking the smallest details into account can protect your data and even save your staff’s lives. Therefore, don’t leave the development to chance – go through the BCP regularly to make sure it’s effective and up to date.

MISTAKE #3 – FAILURE TO SHOW YOUR STAFF HOW THE PLAN WORKS

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While many leaders brood on downtime, they often fail to demonstrate to their team members how to execute the plan and minimize productivity decrease.

As previously indicated, your employees are integral to the efficacy of your BCP. And the only way to perform their roles correctly is to become well-versed in the plan.

To ensure this, explain how the staff should respond during crises. Tell them how to handle their clients if your systems go down. Don’t forget about the location and schedules that will be effective while the main office is off-limits.

The final part is to have your team practice these tasks so they can complete them more easily when disasters strike.

MISTAKE #4 – PRIORITISING OPERATIONAL CONTINUITY OVER TEAM SAFETY

When accidents occur, it’s understandable why business owners focus on assessing the effects on their business. Nevertheless, considering operational continuity only and neglecting your staff’s safety well-being can have dire consequences.

Your people are crucial to executing your BCP appropriately, so check on them first. Data plans that nobody can facilitate are useless, regardless of their effectiveness.

You have to make sure your staff is safe and reachable after a crisis. The crisis management task force should be able to contact them easily and see if they can help them.

This will help guarantee your team can bounce back after an accident and go back to work quickly.

MISTAKE #5 – HAVING IMPROPER TECH SOLUTIONS

Waiting for natural disasters to strike before establishing toll-free hotlines for your employees is a huge mistake. Likewise, failure to set up data backups might render your systems useless in case of data breaches.

If you have no proper technology to mitigate accidents, you could be exposing your business to higher risks, revenue loss, and prolonged downtime.

To avert this, consult technology specialists or your IT sector to verify your system has all features and components that can keep your networks intact. Such a system should allow you to streamline communications, minimize downtime, and secure your workloads.

MISTAKE #6 – ONLY ONE PERSON MANAGES THE PLAN

Developing a BCP all by yourself is possible, but it’s also more prone to error. A much better approach is to gather people across all your departments to account for all contingencies. Otherwise, you’ll restrict your team’s insight into all the processes and risks under your plan.

Forming a BCP management team that involves multiple functions and departments offers a company-wide perspective to your planning. This diversity can help resolve problems and streamline your strategy.

MISTAKE #7 – USING BROAD GENERALIZATIONS

Continuity plans with broad generalizations often lead to uncertainty and confusion. A BCP needs to be concise and, if possible, explain each detail in short steps. Such forms enable anyone to understand the directions and visualize their roles.

MISTAKE #8 – SKIPPING RISK ASSESSMENT

Risk assessments are a critical step that must take place before developing your BCP. As the name suggests, they can you help discover the potential risks in your area.

Depending on the size of your organization, location, and activities, your company faces different risks. For example, there’s no need to plan for disaster recovery after a hurricane if your region isn’t prone to them. It would only increase your costs and waste time.

Picture of desk with stacks of report papers.

DON’T LET YOUR OPERATIONS GRIND TO A HALT

A detailed BCP goes a long way in improving your response to disasters. Avoiding the above-mentioned mistakes will put you on the right track and help your staff cope with new conditions more easily.

If you need help in creating your BCP, give us a call today. Let’s have an obligation-free chat to determine how we can help you.

Article used with permission from The Technology Press.

Reputation

The Importance of Online Reputation with 8 Tips To Improve It

Online reputation can make or break your chances of landing and retaining clients. That’s why managing this aspect in your business is critical.

Your store, whether brick-and-mortar or online, looks great. And your product or service may have struck a chord with the target audience. So, you might think there’s not much more you can do to optimize your business. But you’re forgetting a crucial aspect – online reputation management.

This is essential for many reasons.

Primarily, most customers investigate your business’s online presence to decide whether they want to purchase your offerings. They check your reviews and social media posts, and anything negative that comes up can put them off your offerings.

With several bad reviews, your online reputation diminishes, and people are less inclined to work with you. Thankfully, effective management can help you get back on track.

This article will share eight tips on how you can improve your online reputation management (ORM).

THE EIGHT TIPS

TIP #1 – MODIFY YOUR SOCIAL MEDIA POLICY

The most important part of enhancing your online reputation is to build and follow effective social media policies in your business. They’ll determine how your company interacts online with your customers.

There are a few things to remember when establishing and maintaining your policies.

In particular, don’t let your staff members freely post whatever they want, especially if the information has to do with your organization. Besides keeping your reputation intact, this also helps eliminate liability concerns.

Instead, create a stringent pre-approval procedure for your business content. Instruct your team members to label their work as “Personal” whenever necessary.

In addition, you should never share sensitive data in public. This applies to your client, legal, and financial information.

TIP #2 – KEEP TRACK OF YOUR SOCIAL MEDIA PRESENCE

Once you’ve modified your social media policy, you need to gauge the audience’s response.

Twitter, Facebook, and LinkedIn are three of the most popular platforms you should focus on. Regularly search your brand or product on each social media to determine what users are saying about your organization.

In doing so, you can diagnose and solve problems more easily. You can also gain invaluable insight into client sentiment towards your brand.

Make sure to examine all relevant networks and not just the platforms you’re actively using.

TIP #3 – RESPOND TO INQUIRIES PROMPTLY

People expect companies with an online presence to interact with them. That’s why when clients contact you through social media, you should respond to their queries quickly.

Even if you can’t solve their problem immediately, be sure to acknowledge it.

Furthermore, engage with customers who leave comments on your post. It can help foster strong relationships with your target audience.

TIP #4 – ASK FOR REVIEWS

Online reviews are a powerful tool for polishing your ORM. So, if your customers are happy with you, ask them to describe their experience with reviews.

If your customer base is large, you can set up email marketing campaigns to encourage your clients to post reviews. But if the strategy isn’t fruitful, try to improve it by incentivizing people with competitions or giveaways.

In terms of the platforms you should use for reviews, Yelp and Google might be your best solution. They can also help you rank higher in search results, increasing your trustworthiness.

TIP #5 – PROMOTE TRANSPARENCY

Transparency is key to building trust. Since anyone can track down your previous online statements, trying to cover them up can result in severe backlash.

Therefore, practice honest marketing and communication online. Acknowledge your mistakes and try to make up for them.

On top of that, don’t hide or delete negative comments. Apologize for any inconveniences and offer a solution.

You should also avoid leaving fake reviews on the websites of your competitors to undermine their credibility. Apart from ethical issues, it can be a total waste of time. Google and other influential websites have powerful algorithms that can weed out fake customer feedback. Hence, posting them to present your business as superior usually comes to nothing.

Instead, focus on streamlining your products or services to encourage authentic reviews. They can go a long way in boosting your online reputation.

TIP #6 – KEEP IT NEUTRAL

Letting your emotions dictate your online content is one of the biggest mistakes you can make when managing your online presence.

Discussing politics, religion, and other controversial topics can lose you a lot of customers. Unless they play a pivotal role in your business, avoid mentioning them.

Remember, your goal is to appeal to broader audiences. So, keep your tone neutral.

TIP #7 – DON’T IGNORE OR RESPOND AGGRESSIVELY TO CRITICISM

Negative feedback is painful. They might either offend you and make you want to ignore what was said or start a fight with the customer. However, both actions are ill-advised.

Ignoring negative comments seems like you’re not taking client issues seriously. Irate customers can even post their complaints on various platforms. Since those platforms can reach millions of people, it can do a lot of harm to your online reputation.

The same goes for aggressive responses. That’s why rather than sending angry emails or abusive rants to defend yourself, reply to your clients promptly and address their issues as well as you can.

TIP #8 – CONSISTENTLY POST HIGH-QUALITY CONTENT

Building and maintaining an admirable online reputation requires consistency. Remember, your customers follow your page because they expect you to post engaging content regularly.

That’s why updating your social media with five posts one day and going silent for the next couple of weeks isn’t welcome. Establishing a clear routine is much more favorable.

Moreover, be sure your content is valuable and niche-specific by using stronger headlines and appropriate keywords. They can help you rank higher on Google, generating greater engagement and additional traffic.

DON’T LET YOUR ONLINE REPUTATION FEND FOR ITSELF

Assuming your company doesn’t need ORM is one of the most serious mistakes you can make as a business leader.

Your reviews might be positive today, but this doesn’t mean they’ll be positive tomorrow. It can change instantly if you neglect your social media presence.

To avoid this scenario, adopt the most useful ORM practices.

If you need help in ensuring your ORM is top-notch, reach out to us for a quick, obligation-free chat. Find out how we can be of help in ensuring your business has a great online reputation.

article used with permission from The Technology Press.

World map with VPN shield

Choosing a VPN To Boost Protection Against Cyberattacks

Public networks expose your business to security threats. Switching to a VPN can greatly help in reducing those threats.

Many companies rely on public networks for communication and data sharing. It allows them to cut costs and allocate their funds elsewhere.

However, it also raises several security issues.

For starters, the network provider might be monitoring the activity, which gives them access to customer details, emails, and critical files. As a result, sensitive information can end up in the wrong hands, compromising the organization’s reputation.

Another potential consequence is losing access to bank accounts, credit cards, and invaluable resources. These issues can lead to huge losses for any business.

Your business might be facing the same risk whenever a team member connects to a public network.

To eliminate it, at Intelligentware IT we recommend you switch to a virtual private network (VPN) or secure global network (SGN). Both offer online anonymity and privacy, enabling you to conduct your operations away from prying eyes.

Still, you can’t go for just any VPN or SGN. This article features the 10 factors to consider when choosing the right one.

THE 10 FACTORS

FACTOR #1 – LOCATION

The location of your VPN or SGN servers is essential for a few reasons.

For example, the greater the distance between your server and your business, the higher the chances of facing latency issues. That’s why to ensure a seamless surfing experience, stick to the nearest server available.

Furthermore, you can also consider a VPN or SGN from the same place as the content your team needs to access to overcome geographic restrictions. If your work requires research from the UK, for example, find servers from that country.

FACTOR #2 – PRICE

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Using free VPNs or SGNs might be tempting, but they deliver a lackluster experience. To start with, they can log you out of internet activities and are often chock-full of disruptive ads.

You’re much better off investing in a paid platform. They come with various robust features, a larger number of servers, and configurations to bolster your security.

FACTOR #3 – DEVICE COMPATIBILITY

Another detail you should consider is the compatibility of your VPN or SGN.

In most cases, you need software that can work with several devices, such as your smartphone, laptop, and tablet. Otherwise, cross-platform work will suffer.

FACTOR #4 – CAPACITY

Before choosing your VPN or SGN, make sure to determine the amount of data you can use. That means if your operations warrant tons of online resources, you should pick a solution that supports considerable data allocation.

Moreover, check the number of online servers. The higher the number, the more efficiently your platform can support resource-intensive tasks.

FACTOR #5 – PROTOCOL SUPPORT

Protocols are rules that stipulate connections between the client (software on your device) and the server.

There are different protocols, but the most widely used ones include PPTP, OpenVPN, IPSec, SSL, SSH, and SSTP. Each offers varying speeds and levels of security, both of which are vital to your company.

For instance, OpenVPN is an open-source protocol and one of the safest options for enterprises. It runs on 256-bit encryption keys and advanced ciphers, offering robust protection against cyberattacks. Plus, it features excellent firewall compatibility.

FACTOR #6 – DATA LOGGING POLICIES

VPNs and SGNs log user data to streamline customer support and limit available connections. However, you need to consider what information they’re logging.

In most cases, this includes session times and IP addresses. But some providers can also log your software, downloaded files, and web pages you visit.

When looking for a suitable VPN or SGN, be sure to read the data logging policy to determine the information the app will store. You should also verify the company is transparent; if someone tries to deceive you, turn down their offer.

FACTOR #7 – AVAILABILITY OF A KILL SWITCH

No cybersecurity measure is fail-proof – VPNs and SGNs are no exception. Overloaded platforms can trigger IP leaks, interrupting your private connection and exposing your true address when online.

To avoid this scenario, look for platforms with a built-in kill switch. It disrupts your devices’ access to the internet in case of IP leaks. The kill switch stops transfers of unencrypted information and can help prevent cybercriminals from obtaining your data.

 FACTOR #8 – UPDATES

Your VPN or SGN provider needs to roll out regular updates to ensure you can perform your operations safely and efficiently.

If they don’t openly specify the update frequency on their webpage, find out when the last update was on your app store. It should give you a clue on how frequently the updates get sent out.

FACTOR #9 – CENTRALIZED MANAGEMENT

Centralized management enables you to control VPN or SGN distribution more easily, allowing you to manage access permissions and user accounts. Some of the best apps even feature gateway or role-based access management. It permits users to access only those segments of the network they need to perform their jobs.

Another important consideration here is control from your console. IT administrators should have permission to open and delete accounts as well as check the devices linked to the platform.

Lastly, your organization might benefit from VPNs or SGNs with IP whitelisting. They allow administrators to approve the IP addresses of your enterprise to ensure only members with a verified IP can use corporate resources. This feature provides granular control over network accessibility.

FACTOR #10 – CUSTOMER SUPPORT

Customer support might be the most significant factor. Your provider should be easy to contact through different portals, such as telephone, live chat, and email.

Easy accessibility lets you inform the VPN or SGN developer about various issues. For instance, they can help restore your network if it goes down and prevents unwanted exposure.

Most client support teams are highly accessible, but make sure to verify this by reading customer reviews.

SAFEGUARD AGAINST CYBER ATTACKS WITH A BULLETPROOF VPN

The digital world is rife with challenges, especially if your business uses public networks. Loss of data can happen at any time, which can give your competitors the upper hand and tarnish your reputation.

That’s why switching to a VPN or SGN is one of the wisest investments you can make.

To make the most of your service, find an app with dependable security features, customer support, and suitable configurations for your operations.

You’ll also want to patch up any other cybersecurity vulnerabilities. And we can help you make that happen.

If you’d like a quick, non-salesy chat to discuss your cybersecurity and find out where you might have any potential risks, contact us today.

The article was used with permission from The Technology Press.