Reputation

The Importance of Online Reputation with 8 Tips To Improve It

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January 17, 2022

6:02 pm

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Online reputation can make or break your chances of landing and retaining clients. That’s why managing this aspect in your business is critical.

Your store, whether brick-and-mortar or online, looks great. And your product or service may have struck a chord with the target audience. So, you might think there’s not much more you can do to optimize your business. But you’re forgetting a crucial aspect – online reputation management.

This is essential for many reasons.

Primarily, most customers investigate your business’s online presence to decide whether they want to purchase your offerings. They check your reviews and social media posts, and anything negative that comes up can put them off your offerings.

With several bad reviews, your online reputation diminishes, and people are less inclined to work with you. Thankfully, effective management can help you get back on track.

This article will share eight tips on how you can improve your online reputation management (ORM).

THE EIGHT TIPS

TIP #1 – MODIFY YOUR SOCIAL MEDIA POLICY

The most important part of enhancing your online reputation is to build and follow effective social media policies in your business. They’ll determine how your company interacts online with your customers.

There are a few things to remember when establishing and maintaining your policies.

In particular, don’t let your staff members freely post whatever they want, especially if the information has to do with your organization. Besides keeping your reputation intact, this also helps eliminate liability concerns.

Instead, create a stringent pre-approval procedure for your business content. Instruct your team members to label their work as “Personal” whenever necessary.

In addition, you should never share sensitive data in public. This applies to your client, legal, and financial information.

TIP #2 – KEEP TRACK OF YOUR SOCIAL MEDIA PRESENCE

Once you’ve modified your social media policy, you need to gauge the audience’s response.

Twitter, Facebook, and LinkedIn are three of the most popular platforms you should focus on. Regularly search your brand or product on each social media to determine what users are saying about your organization.

In doing so, you can diagnose and solve problems more easily. You can also gain invaluable insight into client sentiment towards your brand.

Make sure to examine all relevant networks and not just the platforms you’re actively using.

TIP #3 – RESPOND TO INQUIRIES PROMPTLY

People expect companies with an online presence to interact with them. That’s why when clients contact you through social media, you should respond to their queries quickly.

Even if you can’t solve their problem immediately, be sure to acknowledge it.

Furthermore, engage with customers who leave comments on your post. It can help foster strong relationships with your target audience.

TIP #4 – ASK FOR REVIEWS

Online reviews are a powerful tool for polishing your ORM. So, if your customers are happy with you, ask them to describe their experience with reviews.

If your customer base is large, you can set up email marketing campaigns to encourage your clients to post reviews. But if the strategy isn’t fruitful, try to improve it by incentivizing people with competitions or giveaways.

In terms of the platforms you should use for reviews, Yelp and Google might be your best solution. They can also help you rank higher in search results, increasing your trustworthiness.

TIP #5 – PROMOTE TRANSPARENCY

Transparency is key to building trust. Since anyone can track down your previous online statements, trying to cover them up can result in severe backlash.

Therefore, practice honest marketing and communication online. Acknowledge your mistakes and try to make up for them.

On top of that, don’t hide or delete negative comments. Apologize for any inconveniences and offer a solution.

You should also avoid leaving fake reviews on the websites of your competitors to undermine their credibility. Apart from ethical issues, it can be a total waste of time. Google and other influential websites have powerful algorithms that can weed out fake customer feedback. Hence, posting them to present your business as superior usually comes to nothing.

Instead, focus on streamlining your products or services to encourage authentic reviews. They can go a long way in boosting your online reputation.

TIP #6 – KEEP IT NEUTRAL

Letting your emotions dictate your online content is one of the biggest mistakes you can make when managing your online presence.

Discussing politics, religion, and other controversial topics can lose you a lot of customers. Unless they play a pivotal role in your business, avoid mentioning them.

Remember, your goal is to appeal to broader audiences. So, keep your tone neutral.

TIP #7 – DON’T IGNORE OR RESPOND AGGRESSIVELY TO CRITICISM

Negative feedback is painful. They might either offend you and make you want to ignore what was said or start a fight with the customer. However, both actions are ill-advised.

Ignoring negative comments seems like you’re not taking client issues seriously. Irate customers can even post their complaints on various platforms. Since those platforms can reach millions of people, it can do a lot of harm to your online reputation.

The same goes for aggressive responses. That’s why rather than sending angry emails or abusive rants to defend yourself, reply to your clients promptly and address their issues as well as you can.

TIP #8 – CONSISTENTLY POST HIGH-QUALITY CONTENT

Building and maintaining an admirable online reputation requires consistency. Remember, your customers follow your page because they expect you to post engaging content regularly.

That’s why updating your social media with five posts one day and going silent for the next couple of weeks isn’t welcome. Establishing a clear routine is much more favorable.

Moreover, be sure your content is valuable and niche-specific by using stronger headlines and appropriate keywords. They can help you rank higher on Google, generating greater engagement and additional traffic.

DON’T LET YOUR ONLINE REPUTATION FEND FOR ITSELF

Assuming your company doesn’t need ORM is one of the most serious mistakes you can make as a business leader.

Your reviews might be positive today, but this doesn’t mean they’ll be positive tomorrow. It can change instantly if you neglect your social media presence.

To avoid this scenario, adopt the most useful ORM practices.

If you need help in ensuring your ORM is top-notch, reach out to us for a quick, obligation-free chat. Find out how we can be of help in ensuring your business has a great online reputation.

article used with permission from The Technology Press.

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Choosing a VPN To Boost Protection Against Cyberattacks

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January 9, 2022

6:47 pm

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Public networks expose your business to security threats. Switching to a VPN can greatly help in reducing those threats.

Many companies rely on public networks for communication and data sharing. It allows them to cut costs and allocate their funds elsewhere.

However, it also raises several security issues.

For starters, the network provider might be monitoring the activity, which gives them access to customer details, emails, and critical files. As a result, sensitive information can end up in the wrong hands, compromising the organization’s reputation.

Another potential consequence is losing access to bank accounts, credit cards, and invaluable resources. These issues can lead to huge losses for any business.

Your business might be facing the same risk whenever a team member connects to a public network.

To eliminate it, at Intelligentware IT we recommend you switch to a virtual private network (VPN) or secure global network (SGN). Both offer online anonymity and privacy, enabling you to conduct your operations away from prying eyes.

Still, you can’t go for just any VPN or SGN. This article features the 10 factors to consider when choosing the right one.

THE 10 FACTORS

FACTOR #1 – LOCATION

The location of your VPN or SGN servers is essential for a few reasons.

For example, the greater the distance between your server and your business, the higher the chances of facing latency issues. That’s why to ensure a seamless surfing experience, stick to the nearest server available.

Furthermore, you can also consider a VPN or SGN from the same place as the content your team needs to access to overcome geographic restrictions. If your work requires research from the UK, for example, find servers from that country.

FACTOR #2 – PRICE

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Using free VPNs or SGNs might be tempting, but they deliver a lackluster experience. To start with, they can log you out of internet activities and are often chock-full of disruptive ads.

You’re much better off investing in a paid platform. They come with various robust features, a larger number of servers, and configurations to bolster your security.

FACTOR #3 – DEVICE COMPATIBILITY

Another detail you should consider is the compatibility of your VPN or SGN.

In most cases, you need software that can work with several devices, such as your smartphone, laptop, and tablet. Otherwise, cross-platform work will suffer.

FACTOR #4 – CAPACITY

Before choosing your VPN or SGN, make sure to determine the amount of data you can use. That means if your operations warrant tons of online resources, you should pick a solution that supports considerable data allocation.

Moreover, check the number of online servers. The higher the number, the more efficiently your platform can support resource-intensive tasks.

FACTOR #5 – PROTOCOL SUPPORT

Protocols are rules that stipulate connections between the client (software on your device) and the server.

There are different protocols, but the most widely used ones include PPTP, OpenVPN, IPSec, SSL, SSH, and SSTP. Each offers varying speeds and levels of security, both of which are vital to your company.

For instance, OpenVPN is an open-source protocol and one of the safest options for enterprises. It runs on 256-bit encryption keys and advanced ciphers, offering robust protection against cyberattacks. Plus, it features excellent firewall compatibility.

FACTOR #6 – DATA LOGGING POLICIES

VPNs and SGNs log user data to streamline customer support and limit available connections. However, you need to consider what information they’re logging.

In most cases, this includes session times and IP addresses. But some providers can also log your software, downloaded files, and web pages you visit.

When looking for a suitable VPN or SGN, be sure to read the data logging policy to determine the information the app will store. You should also verify the company is transparent; if someone tries to deceive you, turn down their offer.

FACTOR #7 – AVAILABILITY OF A KILL SWITCH

No cybersecurity measure is fail-proof – VPNs and SGNs are no exception. Overloaded platforms can trigger IP leaks, interrupting your private connection and exposing your true address when online.

To avoid this scenario, look for platforms with a built-in kill switch. It disrupts your devices’ access to the internet in case of IP leaks. The kill switch stops transfers of unencrypted information and can help prevent cybercriminals from obtaining your data.

 FACTOR #8 – UPDATES

Your VPN or SGN provider needs to roll out regular updates to ensure you can perform your operations safely and efficiently.

If they don’t openly specify the update frequency on their webpage, find out when the last update was on your app store. It should give you a clue on how frequently the updates get sent out.

FACTOR #9 – CENTRALIZED MANAGEMENT

Centralized management enables you to control VPN or SGN distribution more easily, allowing you to manage access permissions and user accounts. Some of the best apps even feature gateway or role-based access management. It permits users to access only those segments of the network they need to perform their jobs.

Another important consideration here is control from your console. IT administrators should have permission to open and delete accounts as well as check the devices linked to the platform.

Lastly, your organization might benefit from VPNs or SGNs with IP whitelisting. They allow administrators to approve the IP addresses of your enterprise to ensure only members with a verified IP can use corporate resources. This feature provides granular control over network accessibility.

FACTOR #10 – CUSTOMER SUPPORT

Customer support might be the most significant factor. Your provider should be easy to contact through different portals, such as telephone, live chat, and email.

Easy accessibility lets you inform the VPN or SGN developer about various issues. For instance, they can help restore your network if it goes down and prevents unwanted exposure.

Most client support teams are highly accessible, but make sure to verify this by reading customer reviews.

SAFEGUARD AGAINST CYBER ATTACKS WITH A BULLETPROOF VPN

The digital world is rife with challenges, especially if your business uses public networks. Loss of data can happen at any time, which can give your competitors the upper hand and tarnish your reputation.

That’s why switching to a VPN or SGN is one of the wisest investments you can make.

To make the most of your service, find an app with dependable security features, customer support, and suitable configurations for your operations.

You’ll also want to patch up any other cybersecurity vulnerabilities. And we can help you make that happen.

If you’d like a quick, non-salesy chat to discuss your cybersecurity and find out where you might have any potential risks, contact us today.

The article was used with permission from The Technology Press.

Making Your Mobile Devices Safe From Cyberattacks: The 9 Best Practices

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January 2, 2022

2:32 pm

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The reality is, mobile devices are less safe than desktop computers. Boosting security on such devices is essential if you use them in business. 

Technological breakthroughs have streamlined your operations in several ways. Primarily, you can now use mobile devices to make your communication and data sharing more convenient.

But this technological advancement also means that information on your team members’ mobile devices is no longer limited to just phone numbers and contacts. They now contain much more significant data, such as emails, passwords, and other account details.

That’s why here at “Callow and Company” we believe in keeping those mobile devices secure is key to shielding your reputation and minimizing the risk of losing money.

Unfortunately, the protection of tablets and smartphones against cyberattacks isn’t as robust as that of desktops and laptops. Anti-malware applications may be present, but they’re not as powerful as their computer counterparts. In addition, many devices don’t support certain measures and applications that companies develop to enhance business security.

Fortunately, you can still implement robust safety measures to protect your smartphones and tablets.

This article will cover the nine best practices in improving cybersecurity on mobile devices.

THE NINE PRACTICES

PRACTICE #1 – ESTABLISH A SOUND SECURITY POLICY

Before issuing tablets or smartphones to your teams, create an effective usage policy. Define rules about acceptable use and determine the penalties for violating them.

Your employees must be aware of the security risks and measures that can help them reduce the risks. They should know that they are the first line of defense against cybercrime.

Furthermore, be sure to develop a BYOD (Bring Your Own Device) policy if you permit your team to use a personal device for business. Your company policy can include the following:

  • Requirements for the installation and remote software wiping on any personal device that stores or accesses company data
  • Employee training and education on safeguarding company information when using wireless networks on their mobile devices
  • Data protection methods that include automatic locking or other security measures applicable after long inactivity periods
  • Protocols for lost and stolen devices
  • The use of security software and antivirus platforms
  • Backup requirements

PRACTICE #2 – ENSURE THE OPERATING SYSTEM IS UP TO DATE

Updating Android and iOS operating systems improves overall user experience, but their most significant role is in addressing security vulnerabilities.

Therefore, install updates as soon as the developer rolls them out to reduce exposure to cybersecurity threats. Delaying it may give criminals enough time to attack your weaknesses and take advantage of outdated operating systems.

 

PRACTICE #3 – ENABLE PASSWORD PROTECTION

A complex password or PIN can help prevent cybercriminals from accessing mobile devices. Besides using alphanumeric combinations, you can also use facial or fingerprint recognition, depending on what suits your employees.

If you opt for digits and letters, don’t share the combination with people outside your company. On top of that, be sure that your staff doesn’t store them on their phones. Unmarked folders and physical wallets are a much safer option.

PRACTICE #4 – INSTALL BUSINESS PROGRAMS ONLY

Lenient download policies can allow your team members to install non-business apps. Downloading such apps might seem harmless, but they are also infamous for their harmful advertising codes and many other threats.

To mitigate this risk, tell your employees they can only download and use apps necessary for their roles.

PRACTICE #5 – AVOID PUBLIC WI-FI CONNECTIONS

Your team may need to use public Wi-Fi networks in emergencies to send crucial emails or schedule a meeting. However, connecting to such networks can expose confidential company information to cybercriminals using the same network.

The easiest way to minimize this risk is to provide a high-quality internet plan that features roaming services for your remote workers.

But if there’s no way to avoid public Wi-Fi connections, a reputable virtual private network (VPN) or secure global network (SGN) may do the trick. It can help shield your data by creating direct, secure links from your location to the intended website.

PRACTICE #6 – LEVERAGE PHONE TRACKING

Losing company-issued mobile devices is unfortunate, but it’s not the end of the world.

Enabling Android Phone Tracker, Find My Phone on iOS, or other device-tracking software can help locate your lost smartphones. Some programs also enable you to remove data on your stolen devices remotely.

Installing these apps takes a couple of minutes and gives you much-needed peace of mind. With it, even if your staff loses their mobile device, cybercriminals are less likely to get their hands on the content.

PRACTICE #7 – INCORPORATE MDM (MOBILE DEVICE MANAGEMENT SOFTWARE)

For even more security, you may want to integrate with reliable MDM. It’s an excellent way to separate personal and business information while allowing your team members to set up robust security measures on their devices.

In most cases, cloud-based software is the most affordable, flexible, and manageable type of MDM. Many platforms let you check out device information, update and manage apps, configure your devices, create usage restrictions, and remove content remotely.

If possible, implement MDM software that enforces security measures across all devices. As previously mentioned, this can include data encryption, strong passwords, and setting up containers to separate personal information from enterprise data.

PRACTICE #8 – SCREEN MESSAGES CAREFULLY

Cybercriminals frequently employ SMS phishing to trick your team into clicking dangerous links. They pose as someone credible, asking your staff to share confidential information.

If your employees encounter such messages, they should delete them or alert the IT department. here at “Callow and Company” we recommend avoiding opening the SMS and blocking the sender.

PRACTICE #9 – BLOCKING AND WHITELISTING

Many threats can compromise your company due to employee errors. For example, a team member may not realize they’re downloading a malicious app that allows thieves to steal data from their mobile devices.

Blocking and whitelisting can enable you to protect your employees from these risks by determining which sites and apps are safe.

On one hand, blocking certain applications can give your IT department peace of mind and alert them when someone tries to access those applications.

On the other hand, whitelists can work great for highlighting the tools your team should prioritize over social media and games.

DON’T DROP YOUR GUARD

Securing your desktop computers and laptops only is a disaster waiting to happen.

Your employees may still use their mobile devices to send emails and share sensitive information. That’s why shielding them from cybercriminals should be your top priority.

So, develop a strict usage policy and follow other recommended practices to make your team’s smartphones and tablets virtually impervious to data theft. We recommend these practices to our customers in the Dallas, Ft. Worth area.

Get in touch with us today for even more cybersecurity tips. We can schedule a non-salesy chat to help you identify and address any potential security risks.

The article was used with permission from The Technology Press.