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8 Mistakes That Cripple Your Business Continuity Plan

The only way to continue your operations in case of setbacks is to enforce a well-thought-out business continuity plan. However, you’ll need to avoid several mistakes when developing your strategy.

Your operations may seem efficient and failproof, but the reality is that obstacles can happen at any time. Whether you’ve lost a major client or can’t achieve good team dynamics, it’s essential to keep going.

That’s where your business continuity plan (BCP) comes into play.

Your BCP outlines how your company will continue its operations during unplanned service disruptions. It’s more detailed than disaster recovery plans and features contingencies for processes, human resources, assets, and partners. It can also include checklists for equipment and supplies, data backups, and information on emergency responders.

The contents may vary, but a BCP can help you overcome various issues and re-establish productivity to meet critical needs. However, the only way to reap the benefits of your BCP is to avoid making mistakes in the development stage.

This article will outline the eight biggest mistakes you need to avoid when creating your business continuity plan.

THE EIGHT MISTAKES

MISTAKE #1 – DISREGARDING YOUR EMPLOYEES

Organizations who want to get back on track after an unexpected incident should focus on the needs of their employees when devising a BCP. Otherwise, they may be running serious safety risks.

So, plan for every situation that can affect your employees during disruptions. The list includes emergency communication protocols, evacuation routes, and many other key details. In doing so, you’ll ensure your team has all they need to weather the storm.

Moreover, discuss the plan with your staff and elicit their input in critical safety matters. You can also tell them you’ll be there for support if a crisis takes place. This gives them peace of mind, knowing their leader cares about them.

MISTAKE #2 – NOT CONSIDERING SMALL DETAILS

After creating a general BCP, many enterprises fail to think about specific details that ensure they can execute their plan. This is a huge mistake, as it can result in loss of data.

The minor points you should incorporate into your BCP include logistical considerations, such as technology and medical aid support.

For example, informing your medical providers about the plan is crucial because it enables them to make their arrangements on time. You should also tell your key personnel who to contact if they need medical assistance during accidents. Another great idea is to determine how your team can access data securely if they can’t make it to their office.

Taking the smallest details into account can protect your data and even save your staff’s lives. Therefore, don’t leave the development to chance – go through the BCP regularly to make sure it’s effective and up to date.

MISTAKE #3 – FAILURE TO SHOW YOUR STAFF HOW THE PLAN WORKS

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While many leaders brood on downtime, they often fail to demonstrate to their team members how to execute the plan and minimize productivity decrease.

As previously indicated, your employees are integral to the efficacy of your BCP. And the only way to perform their roles correctly is to become well-versed in the plan.

To ensure this, explain how the staff should respond during crises. Tell them how to handle their clients if your systems go down. Don’t forget about the location and schedules that will be effective while the main office is off-limits.

The final part is to have your team practice these tasks so they can complete them more easily when disasters strike.

MISTAKE #4 – PRIORITISING OPERATIONAL CONTINUITY OVER TEAM SAFETY

When accidents occur, it’s understandable why business owners focus on assessing the effects on their business. Nevertheless, considering operational continuity only and neglecting your staff’s safety well-being can have dire consequences.

Your people are crucial to executing your BCP appropriately, so check on them first. Data plans that nobody can facilitate are useless, regardless of their effectiveness.

You have to make sure your staff is safe and reachable after a crisis. The crisis management task force should be able to contact them easily and see if they can help them.

This will help guarantee your team can bounce back after an accident and go back to work quickly.

MISTAKE #5 – HAVING IMPROPER TECH SOLUTIONS

Waiting for natural disasters to strike before establishing toll-free hotlines for your employees is a huge mistake. Likewise, failure to set up data backups might render your systems useless in case of data breaches.

If you have no proper technology to mitigate accidents, you could be exposing your business to higher risks, revenue loss, and prolonged downtime.

To avert this, consult technology specialists or your IT sector to verify your system has all features and components that can keep your networks intact. Such a system should allow you to streamline communications, minimize downtime, and secure your workloads.

MISTAKE #6 – ONLY ONE PERSON MANAGES THE PLAN

Developing a BCP all by yourself is possible, but it’s also more prone to error. A much better approach is to gather people across all your departments to account for all contingencies. Otherwise, you’ll restrict your team’s insight into all the processes and risks under your plan.

Forming a BCP management team that involves multiple functions and departments offers a company-wide perspective to your planning. This diversity can help resolve problems and streamline your strategy.

MISTAKE #7 – USING BROAD GENERALIZATIONS

Continuity plans with broad generalizations often lead to uncertainty and confusion. A BCP needs to be concise and, if possible, explain each detail in short steps. Such forms enable anyone to understand the directions and visualize their roles.

MISTAKE #8 – SKIPPING RISK ASSESSMENT

Risk assessments are a critical step that must take place before developing your BCP. As the name suggests, they can you help discover the potential risks in your area.

Depending on the size of your organization, location, and activities, your company faces different risks. For example, there’s no need to plan for disaster recovery after a hurricane if your region isn’t prone to them. It would only increase your costs and waste time.

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DON’T LET YOUR OPERATIONS GRIND TO A HALT

A detailed BCP goes a long way in improving your response to disasters. Avoiding the above-mentioned mistakes will put you on the right track and help your staff cope with new conditions more easily.

If you need help in creating your BCP, give us a call today. Let’s have an obligation-free chat to determine how we can help you.

Article used with permission from The Technology Press.

Reputation

The Importance of Online Reputation with 8 Tips To Improve It

Online reputation can make or break your chances of landing and retaining clients. That’s why managing this aspect in your business is critical.

Your store, whether brick-and-mortar or online, looks great. And your product or service may have struck a chord with the target audience. So, you might think there’s not much more you can do to optimize your business. But you’re forgetting a crucial aspect – online reputation management.

This is essential for many reasons.

Primarily, most customers investigate your business’s online presence to decide whether they want to purchase your offerings. They check your reviews and social media posts, and anything negative that comes up can put them off your offerings.

With several bad reviews, your online reputation diminishes, and people are less inclined to work with you. Thankfully, effective management can help you get back on track.

This article will share eight tips on how you can improve your online reputation management (ORM).

THE EIGHT TIPS

TIP #1 – MODIFY YOUR SOCIAL MEDIA POLICY

The most important part of enhancing your online reputation is to build and follow effective social media policies in your business. They’ll determine how your company interacts online with your customers.

There are a few things to remember when establishing and maintaining your policies.

In particular, don’t let your staff members freely post whatever they want, especially if the information has to do with your organization. Besides keeping your reputation intact, this also helps eliminate liability concerns.

Instead, create a stringent pre-approval procedure for your business content. Instruct your team members to label their work as “Personal” whenever necessary.

In addition, you should never share sensitive data in public. This applies to your client, legal, and financial information.

TIP #2 – KEEP TRACK OF YOUR SOCIAL MEDIA PRESENCE

Once you’ve modified your social media policy, you need to gauge the audience’s response.

Twitter, Facebook, and LinkedIn are three of the most popular platforms you should focus on. Regularly search your brand or product on each social media to determine what users are saying about your organization.

In doing so, you can diagnose and solve problems more easily. You can also gain invaluable insight into client sentiment towards your brand.

Make sure to examine all relevant networks and not just the platforms you’re actively using.

TIP #3 – RESPOND TO INQUIRIES PROMPTLY

People expect companies with an online presence to interact with them. That’s why when clients contact you through social media, you should respond to their queries quickly.

Even if you can’t solve their problem immediately, be sure to acknowledge it.

Furthermore, engage with customers who leave comments on your post. It can help foster strong relationships with your target audience.

TIP #4 – ASK FOR REVIEWS

Online reviews are a powerful tool for polishing your ORM. So, if your customers are happy with you, ask them to describe their experience with reviews.

If your customer base is large, you can set up email marketing campaigns to encourage your clients to post reviews. But if the strategy isn’t fruitful, try to improve it by incentivizing people with competitions or giveaways.

In terms of the platforms you should use for reviews, Yelp and Google might be your best solution. They can also help you rank higher in search results, increasing your trustworthiness.

TIP #5 – PROMOTE TRANSPARENCY

Transparency is key to building trust. Since anyone can track down your previous online statements, trying to cover them up can result in severe backlash.

Therefore, practice honest marketing and communication online. Acknowledge your mistakes and try to make up for them.

On top of that, don’t hide or delete negative comments. Apologize for any inconveniences and offer a solution.

You should also avoid leaving fake reviews on the websites of your competitors to undermine their credibility. Apart from ethical issues, it can be a total waste of time. Google and other influential websites have powerful algorithms that can weed out fake customer feedback. Hence, posting them to present your business as superior usually comes to nothing.

Instead, focus on streamlining your products or services to encourage authentic reviews. They can go a long way in boosting your online reputation.

TIP #6 – KEEP IT NEUTRAL

Letting your emotions dictate your online content is one of the biggest mistakes you can make when managing your online presence.

Discussing politics, religion, and other controversial topics can lose you a lot of customers. Unless they play a pivotal role in your business, avoid mentioning them.

Remember, your goal is to appeal to broader audiences. So, keep your tone neutral.

TIP #7 – DON’T IGNORE OR RESPOND AGGRESSIVELY TO CRITICISM

Negative feedback is painful. They might either offend you and make you want to ignore what was said or start a fight with the customer. However, both actions are ill-advised.

Ignoring negative comments seems like you’re not taking client issues seriously. Irate customers can even post their complaints on various platforms. Since those platforms can reach millions of people, it can do a lot of harm to your online reputation.

The same goes for aggressive responses. That’s why rather than sending angry emails or abusive rants to defend yourself, reply to your clients promptly and address their issues as well as you can.

TIP #8 – CONSISTENTLY POST HIGH-QUALITY CONTENT

Building and maintaining an admirable online reputation requires consistency. Remember, your customers follow your page because they expect you to post engaging content regularly.

That’s why updating your social media with five posts one day and going silent for the next couple of weeks isn’t welcome. Establishing a clear routine is much more favorable.

Moreover, be sure your content is valuable and niche-specific by using stronger headlines and appropriate keywords. They can help you rank higher on Google, generating greater engagement and additional traffic.

DON’T LET YOUR ONLINE REPUTATION FEND FOR ITSELF

Assuming your company doesn’t need ORM is one of the most serious mistakes you can make as a business leader.

Your reviews might be positive today, but this doesn’t mean they’ll be positive tomorrow. It can change instantly if you neglect your social media presence.

To avoid this scenario, adopt the most useful ORM practices.

If you need help in ensuring your ORM is top-notch, reach out to us for a quick, obligation-free chat. Find out how we can be of help in ensuring your business has a great online reputation.

article used with permission from The Technology Press.

Making Your Mobile Devices Safe From Cyberattacks: The 9 Best Practices

The reality is, mobile devices are less safe than desktop computers. Boosting security on such devices is essential if you use them in business. 

Technological breakthroughs have streamlined your operations in several ways. Primarily, you can now use mobile devices to make your communication and data sharing more convenient.

But this technological advancement also means that information on your team members’ mobile devices is no longer limited to just phone numbers and contacts. They now contain much more significant data, such as emails, passwords, and other account details.

That’s why here at “Callow and Company” we believe in keeping those mobile devices secure is key to shielding your reputation and minimizing the risk of losing money.

Unfortunately, the protection of tablets and smartphones against cyberattacks isn’t as robust as that of desktops and laptops. Anti-malware applications may be present, but they’re not as powerful as their computer counterparts. In addition, many devices don’t support certain measures and applications that companies develop to enhance business security.

Fortunately, you can still implement robust safety measures to protect your smartphones and tablets.

This article will cover the nine best practices in improving cybersecurity on mobile devices.

THE NINE PRACTICES

PRACTICE #1 – ESTABLISH A SOUND SECURITY POLICY

Before issuing tablets or smartphones to your teams, create an effective usage policy. Define rules about acceptable use and determine the penalties for violating them.

Your employees must be aware of the security risks and measures that can help them reduce the risks. They should know that they are the first line of defense against cybercrime.

Furthermore, be sure to develop a BYOD (Bring Your Own Device) policy if you permit your team to use a personal device for business. Your company policy can include the following:

  • Requirements for the installation and remote software wiping on any personal device that stores or accesses company data
  • Employee training and education on safeguarding company information when using wireless networks on their mobile devices
  • Data protection methods that include automatic locking or other security measures applicable after long inactivity periods
  • Protocols for lost and stolen devices
  • The use of security software and antivirus platforms
  • Backup requirements

PRACTICE #2 – ENSURE THE OPERATING SYSTEM IS UP TO DATE

Updating Android and iOS operating systems improves overall user experience, but their most significant role is in addressing security vulnerabilities.

Therefore, install updates as soon as the developer rolls them out to reduce exposure to cybersecurity threats. Delaying it may give criminals enough time to attack your weaknesses and take advantage of outdated operating systems.

 

PRACTICE #3 – ENABLE PASSWORD PROTECTION

A complex password or PIN can help prevent cybercriminals from accessing mobile devices. Besides using alphanumeric combinations, you can also use facial or fingerprint recognition, depending on what suits your employees.

If you opt for digits and letters, don’t share the combination with people outside your company. On top of that, be sure that your staff doesn’t store them on their phones. Unmarked folders and physical wallets are a much safer option.

PRACTICE #4 – INSTALL BUSINESS PROGRAMS ONLY

Lenient download policies can allow your team members to install non-business apps. Downloading such apps might seem harmless, but they are also infamous for their harmful advertising codes and many other threats.

To mitigate this risk, tell your employees they can only download and use apps necessary for their roles.

PRACTICE #5 – AVOID PUBLIC WI-FI CONNECTIONS

Your team may need to use public Wi-Fi networks in emergencies to send crucial emails or schedule a meeting. However, connecting to such networks can expose confidential company information to cybercriminals using the same network.

The easiest way to minimize this risk is to provide a high-quality internet plan that features roaming services for your remote workers.

But if there’s no way to avoid public Wi-Fi connections, a reputable virtual private network (VPN) or secure global network (SGN) may do the trick. It can help shield your data by creating direct, secure links from your location to the intended website.

PRACTICE #6 – LEVERAGE PHONE TRACKING

Losing company-issued mobile devices is unfortunate, but it’s not the end of the world.

Enabling Android Phone Tracker, Find My Phone on iOS, or other device-tracking software can help locate your lost smartphones. Some programs also enable you to remove data on your stolen devices remotely.

Installing these apps takes a couple of minutes and gives you much-needed peace of mind. With it, even if your staff loses their mobile device, cybercriminals are less likely to get their hands on the content.

PRACTICE #7 – INCORPORATE MDM (MOBILE DEVICE MANAGEMENT SOFTWARE)

For even more security, you may want to integrate with reliable MDM. It’s an excellent way to separate personal and business information while allowing your team members to set up robust security measures on their devices.

In most cases, cloud-based software is the most affordable, flexible, and manageable type of MDM. Many platforms let you check out device information, update and manage apps, configure your devices, create usage restrictions, and remove content remotely.

If possible, implement MDM software that enforces security measures across all devices. As previously mentioned, this can include data encryption, strong passwords, and setting up containers to separate personal information from enterprise data.

PRACTICE #8 – SCREEN MESSAGES CAREFULLY

Cybercriminals frequently employ SMS phishing to trick your team into clicking dangerous links. They pose as someone credible, asking your staff to share confidential information.

If your employees encounter such messages, they should delete them or alert the IT department. here at “Callow and Company” we recommend avoiding opening the SMS and blocking the sender.

PRACTICE #9 – BLOCKING AND WHITELISTING

Many threats can compromise your company due to employee errors. For example, a team member may not realize they’re downloading a malicious app that allows thieves to steal data from their mobile devices.

Blocking and whitelisting can enable you to protect your employees from these risks by determining which sites and apps are safe.

On one hand, blocking certain applications can give your IT department peace of mind and alert them when someone tries to access those applications.

On the other hand, whitelists can work great for highlighting the tools your team should prioritize over social media and games.

DON’T DROP YOUR GUARD

Securing your desktop computers and laptops only is a disaster waiting to happen.

Your employees may still use their mobile devices to send emails and share sensitive information. That’s why shielding them from cybercriminals should be your top priority.

So, develop a strict usage policy and follow other recommended practices to make your team’s smartphones and tablets virtually impervious to data theft. We recommend these practices to our customers in the Dallas, Ft. Worth area.

Get in touch with us today for even more cybersecurity tips. We can schedule a non-salesy chat to help you identify and address any potential security risks.

The article was used with permission from The Technology Press.